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Here's what attendees of our Product Management course had to say about it: "I have participated in a three days product management training course delivered by Product Innovator in The Hague, The Netherlands. The course had been tailored for the specific needs of an international organisation with strong political influences. The most effective aspects of the training were the references to real world facts that captured the attention of the participants and stimulated them to think where the proposed examples could best fit into our own environments. The content of the course was balanced between group exercises, presentations and speeches. It was evident that the material used was the fruit of careful research and collection of best practices and sound techniques, which the trainees could recognise in various occasion. The audience was not bombarded with an exaggerated amount of information but was rather involved and participated actively in the training. The trainers were always ready to answer with comprehensive explanations to questions arising throughout the three days. Their feedback showed competence and preparedness. We feel we have left the training with new tools to be used in our business. Some of us have started new initiatives just the day after the training ended and used the vocabularly and the approach learned.” Marco Fais, The Hague, The Netherlands “I found the Product Management course very informative. It covers all aspects of the role, from product concept, through development, and on to marketing and support. It is a valuable learning exercise for anyone who has recently been promoted to the role of product manager. The two-day schedule is ideal, affording adequate time to cover all the key elements, while not impacting significantly on current work commitments. Mary has a wealth of experience in the area, and the combination of formal presentation in conjunction with informal discussion worked very well. Aengus Connolly, MCS. "An excellent course with a clear insight into all aspects of Product Management. The course material is practical, concise and well delivered – ideal for all levels of Product Management experience"
"Product Innovator helped us to focus on developing and improving our product and marketing strategies. They also assisted in product development processes and how we can implement such processes and improvements. We highly recommend Product Innovator and would certainly work with them again.”
"The Product Innovator course was a useful introduction to the role of Product Manager and the tools obtained during the course will enable new and existing Product Managers to better position their products within the marketplace”. "Product Innovator's Product Management course is a valuable introduction to the principles of product management. Recommended for professionals moving into the challenging role of software product management." James Ahern, Daon “Product Innovator’s Product Management course is both an excellent refresher for the experienced Product Manager and a useful overview of Product Management concepts to those new to the discipline”. Michael Bowler, Openet “Thank you for the excellent course over the last couple of days. It is a great wake-up call to remind us of what we actually should be spending our time on - I will certainly be applying a lot of the material in my own role.“ "I found the two days to be well structured and thought provoking. I’d like to have done the course years earlier as it would have helped our company to avoid many common (and obvious) mistakes.” "The art and science of Product Management still remains a mystery for many software professionals in Ireland. I recently attended the Product Innovator course "Product Management Training For Effective Commercialisation of Software". This course clearly described the role of Product Management with respect to the Software business. Case studies were used to illustrate some of the key concepts and Product Innovators also described how the Product Management lifecycle integrates with typical Product Development lifecycles. Overall I was very pleased I attended, especially as I'm already applying some of the techniques described." Paul Bohan, APC "The ROI on spending two days in the classroom was well worth the time invested”
Michael Kelsey, BusinessSoftware.ie “Mary thanks for delivering a thoroughly informative course for us. The commercialisation of software is complex process to work through. Your course (Product Management for Effective Commercialisation of Software) has given us the tools and techniques to better enable us to bring our offering to market. Anyone who is planning to launch a software product should attend this course. It may well help you to avoid making some very expensive mistakes!” John Dineen, Director, c2. “The two-day Product Management Course was certainly worth my while. It gave a very good high level overview of the concept of getting products to market” John Lynch, Mentec “For someone starting out in Product Management, the course was very beneficial, and definitely steered me in the right direction. The chance to work with (and hear the experiences of) a diverse collection of peers (from startups to multinationals) was a nice added bonus. Many thanks to Mary.... Highly recommended! “I found the Product Management course excellent. The content is comprehensive, logical, very informative and well presented. I picked up some very good insights and new ideas and ways of thinking about product strategy, pricing and positioning in particular. “I thoroughly recommend this clear and comprehensive course. I have been given the tools that are going to make me a more successful product manager. The advice I received on avoiding requirement pitfalls was great and gave me much more confidence that my product will be 'quality fit for purpose' and not 'over engineered, over priced and overdue'. Immediately after the course, using just one tip from the trainer, I managed to save about 10 - 15 days on my timescales." Paul O'Kane, Venture Manager, BT "The Product Innovator Product Mangement course was an excellent and detailed analysis of the true role of a product Manager within a modern software house. In particular the common sense and pragmatic approach which avoided getting too bogged down into methodologies was very useful and refreshing." John Whelan, Co-Founder, Alatto "I highly recommend this course to anyone currently involved in product management or someone new to it. It is very well presented, delivers a clear understanding of the complete process, and uses practical exercises and interactive sessions to demonstrate each phase." Terry Williams, Lake Communications "The content of the course is excellent, and the way it is driven is first class. All in one it's a course that delivers experience and tools which can be used in a day to day basis to create and manage our products effectively." Bernardo O'Neill, Lake Communications "The Product Management course provided a very good overview of product management responsibilities and helped me understand how I can contribute in a greater way towards the development of products within my organisation. I would recommend the course for all new product managers and senior development team members." Ronan O'Dulaing, Changing Worlds “The Product Innovator course not only provides an excellent grounding in the key principles of software product management at different levels, but is also an excellent forum for discussion with industry peers and for shared experience. Thanks!” Finn McCann, Products Director, Cape Technologies “The Product Management course was of great value as it put the whole area of Product Management into the context of the wider organisation. The practical examples and workshop sessions cemented the theory and encouraged wider discussion.” Shane McDermott , Tibus “Excellent breadth and depth of the product management processes backed up by solid industry experience. The course is valuable for both the experienced Product Manager as well as other functions in the organisation.” Antoine Rey, Business Development Manager , welocalize “This course is an excellent primer to the art of product management. I found both Mary and Tony to be top-notch communicators who understand what it means to be a product manager and can explain it to others in an interesting and informative way. Highly recommended.” Stephen McAreavey, Lagan Technologies ‘The course was intense, relevant and thought provoking. It has provided a sound foundation on which to develop and grow in my relatively new role as product manager.” Karen Woest, Consilium Technologies "The Product Management course from Product Innovator is a challenging and thoroughly valuable primer on product management. It balances background information with practical frameworks and models. I now feel far more confident about matching our new product development to the market need whilst addressing competitor issues. Mary also gave lots of practical advice on how to manage bringing product to market and effectively communicate product value to all stakeholders." Dundalk Course Attendee, June 2006 “I would recommend this course to anyone who wants to understand and implement key product management processes in their company.” David Knapp, Mentec “An excellent course and two days well spent. Mary and Tony were able to present Product Management as a structured discipline which requires clear and precise aims. They both obviously knew the field well and where able to bring real world experience of Product Management to the well structured course.” Keith Bines, Chief Architect, Mapsys “Very good overview of Product Management function. I would recommend the course to anybody in a software product management role“ John Doyle, Product Marketing Manager, ChangingWorlds Ltd . "I can't recommend the Product Innovator - Product Management course highly enough - it really got us thinking about the structure of our company going forward, and the processes we should be getting formalized. The product definition & positioning exercises will be of great interest to startup companies with brand new products and established companies launching new products. " Niall Keane, Sykon Software Ltd “Product Innovator's Product Management course is the best description & explanation of what a Product Management's role entails: responsibilities, role in the value chain & in the product lifecycle, interactions with internal and external parties. I highly recommend this course to any experienced Product Manager who wants to put a solid structure around its past experience to better build its own function, and to any novice Product Manager who simply want to learn rapidly and effectively about the job.” Emmanuel Doubinsky, Cape Technologies “I would highly recommend this course to anyone interested in the product management process, it is interactive, informative and Mary is an excellent presenter. Bringing to life some of the concepts by recounting stories of Mary's own experience kept the audience interested. Working in groups was a great way of putting to practise “how to identify stakeholders” and features specification onto SWOT. It would entice you to start your own business.” Bernie Farrell, Lionbridge “Product Innovator covered a huge amount of ground in the two day intensive Product Management course. A very comprehensive, well delivered training course with plenty of real world insight. Highly recommended.” Martin Clancy, Xiam “Mary, thanks to you and all at Product Innovator for a great experience during your Product Management course on the 12th and 13th of December 2005. The course provided an excellent blend of instruction, group discussion and class exercises which allowed the participants to put their learning experiences into practice with real-world examples. This training also allowed us to discuss our own products in relation to the key learning points which I found to be very beneficial. A very worthwhile course which I would recommend to any Irish Software Company serious about making a professional impact with their software product” John Hughes, CEO, Baydon Solutions '‘I gained immensely from the wealth of product management experiences condensed into this short course. I left invigorated with new ideas and approaches to try on my own products.' Fionnuala Callan, S3 Group Ltd. “Product Innovator runs a fast-paced Product Management course that covers all essentials for the beginning product manager. This is a very efficient course that lets one pick up a wealth of information in a short amount of time.” Leo Blonk, Fotonation “I would recommend this course, particularly for those companies who want to better manage their products and pricing. This course gives a good introduction to the area of Product Management and the lecturer showed good knowledge and experience”. Jill Holtz, Metis Solutions “As a company currently re-examining our product positioning and gearing up for further major growth, this course was timely, appropriate and was very well researched and presented.” Pearse Coyle, Zarion "The Product Management training provided by Product Innovator was both very educational as well as commercially beneficial. Of particular and timely interest to CP3 Group were the modules on Product Positioning and Pricing. Both modules provided valuable input for the rollout of our online product/service." Niall Downey, CP3Group.com “Business is fundamentally about selling a product. Whether it is a physical entity or a service, understanding your product and its market position is critical to success. Product Management helps to focus your organisation in the right direction and Product Innovator's training course is an excellent introduction into understanding the key product management factors. The course encourages active class participation to create real world scenarios that reinforce the course content and by using current practical examples each delegate can really get some insight into their own organisation's product offering. I would recommend Product Innovator's Product Management training to anyone who is looking to reinforce their product positioning or is looking to understand the fundamentals of product management.” Chris Griffin , System Solutions "A very practical guide to Product Management, enhanced by the opportunity to interact with other Product Innovators operating at the coal-face." Declan McCarthy ‘Very informative and interactive 2 days - thanks again for a very useful course'. Conor McKenna, Mobile Marketing Consultant ‘Very useful refresher course' - Elaine Doyle, Magnet Entertainment “I attended the 2-day "Product Management Training" course, as part of the Wireless Skillnet training programme, last 26th and 27th April (2006), and wanted to let you know how helpful and informative I found it. As a small software development company seeking to start product development, it covered a lot of useful and relevant areas, particularly in relation to market research and identification, discovering and prioritising product requirements, and launching, marketing and delivering products. I'm currently working on a strategy for product development based on the guidelines you gave, which will help take us forward. Developing the 'elevator pitch' was also a particularly useful exercise, and I've done some further revision and improvements to mine based on the tips you gave. Once again, I'd like to thank both you and Tony for a great course, which I know has helped me identify and start developing a future strategy for my company.” Oisín Ó Murchú, The Good Software Company
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